5 Things to Know this Week #30

OCTOBER 30 - NOV 5, 2018

1) DIGNITAS BRAND REFRESH

Team Dignitas announced that it has refreshed its brand identity. The organization is now known by a more inclusive name - Dignitas. In conjunction, Dignitas has debuted a new logo, color palette, uniform, casual wear and more. "Evolving and broadening our name from 'Team Dignitas' to 'Dignitas' provides us the strategic breadth to best execute our competitive team business, but also pursue new verticals in the gaming world,” said Dignitas CEO Michael Prindiville. “Our fans were constantly asking about the root of the word 'Dignitas'; the refresh has been the perfect vehicle to explain. We were drawn to the concept of 'prestige,' and the connectivity between an individual’s actions and successes in life and the success of the greater organization. In striving for excellence as individual players, teams, influencers, brands & executives - we lift our collective self."

Learn more about the brand refresh at dignitas.gg/refresh.

2) #DIGHEROES: STILL THE BEST IN THE WEST AFTER CLAIMING SILVER AT BLIZZCON

Debuting the new Dignitas logo and jersey, the Heroes of the Storm team took the stage at BlizzCon, one of the world’s most prestigious and attended gaming events. Over 40,000 people attended the event, with all 4,700 seats at the Heroes stage at capacity for the Grand Finals. The Heroes team defeated American team Tempo Storm and Korean team Miracle before facing Korea’s Gen.G in the Finals. The crowd was often on their feet for the exciting series. Though Gen.G raised the trophy, Dignitas received significant praise from the fanbase, with countless fan-created signs and Dignitas chants. As the runner-up, Dignitas reinforced their position as the best in the west.

3) #DIGHEROES: FAN MEET-UP SURPASSES CAPACITY AS FANS LINE UP TO MEET DIGNITAS HEROES

In collaboration with popular community site, HeroesHype, Dignitas hosted a fan meet & greet after BlizzCon finished. The team signed over 300 autographs and extended their signing session for an additional 90 minutes to accommodate the significant interest. Dignitas streamers TrikSlyr and Selenityy also met with fans, while sporting the new Dignitas clothing. It was a phenomenal success for the Heroes team’s first fan meet-up.

4) #DIGPUBG: PUBG TEAM QUALIFIED FOR GLOBAL LOOT LEAGUE SEASON 3 FINALS

After parting ways with Wookiebookie and GustavQQ due to resident rules in the upcoming PUBG League, Dignitas debuted their newest U.S. stars - aLOW & PurdyKurty. Dignitas made an impressive run in the final week of the Global Loot regular season. Dignitas secured one of 6 qualifier spots for the Season 3 $100,000 Finals in Sweden.

5) DIGNITAS NAMES TWO TO VICE PRESIDENT ROLES

Dignitas welcomed Maurice Eisenmann to Dignitas as VP of Business Development. Heather Garozzo was named to VP of Marketing. Garozzo had previously served as Team Dignitas’ Director of Fan Engagement. Eisenmann, an established esports consultant has guided gaming projects for Fortune 500 brands, game publishers, media platforms and VC firms. Eisenmann will evaluate and accelerate the growth of the Dignitas franchise and associated verticals through dynamic corporate partnerships.